So Thursday night during Internet Week, the cool ad agencies had their parties.

In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled “The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From,” experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.

At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have used for their brands.

Don’t miss it. Wait, miss what? The Webby Awards!

Sometimes commercial are so engaging you aren’t really sure what’s being advertised.

From panels and parties to concerts and conferences, over 200 events will take place next week in New York City during Internet Week New York from May 14-21.

In this behind the scenes look, Longoria talks about the plot of the commercial as well as the joys of working with her co-star, a cat.

It’s amazing what you can do with two fingers and a thumb…

Check out this speech given by Union of European Football Association President Michael Platini on the topic of guerrilla marketing during championship games.

Today Visa, with help from TBWA\Chiat\Day, has launched a new campaign that invites people around the world to cheer for their favorite Olympic athlete.